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· As a marketing student, you will be required to complete a marketing dissertation to complete your degree programme. Your dissertation topic can relate to branding, relationship marketing, online/digital marketing, marketing ethics, and any other field of marketing 1. Marketing: Selected Doctoral Theses. TITLE: “Consumer Inattention, Uncertainty, and Marketing Strategy” -- Xinyu Cao () COMMITTEE: Juanjuan Zhang (chair), Tony Ke, John Hauser. ABSTRACT: This dissertation investigates the implications of consumer inattention and uncertainty for firms' advertising and pricing decisions. The first chapter is Department of Marketing Research and Consumer Behaviour THESES OF PH.D. DISSERTATION Barbara JENES Theoretical and Practical Issues in Measuring Country Image Dimensions and Measurement Model of Country Image and Country Brand Supervisor: Dr. Judit SIMON professor Barbara J ENES
Relationship Marketing Dissertation Topics
Chapter 5 Market Orientation and Performance in the Biotechnology Industry: An Exploratory Empirical Analysis Chapter 6 Market Orientation and Performance: Do the Findings Established in Large Firms Hold in the Small Business Sector? Chapter 7 Marketing in a Liberalised Developing Economy: Emerging Trends and Implications for Strategy this thesis has not been submitted to any other educational institution in the United Kingdom or abroad or as part of any other academic award. All views and opinions tendered in this PhD thesis are solely mine and not, in any way, those of the University of Gloucestershire. Signed: Date: 1 December Department of Marketing Research and Consumer Behaviour THESES OF PH.D. DISSERTATION Barbara JENES Theoretical and Practical Issues in Measuring Country Image Dimensions and Measurement Model of Country Image and Country Brand Supervisor: Dr. Judit SIMON professor Barbara J ENES
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1. Marketing: Selected Doctoral Theses. TITLE: “Consumer Inattention, Uncertainty, and Marketing Strategy” -- Xinyu Cao () COMMITTEE: Juanjuan Zhang (chair), Tony Ke, John Hauser. ABSTRACT: This dissertation investigates the implications of consumer inattention and uncertainty for firms' advertising and pricing decisions. The first chapter is this thesis has not been submitted to any other educational institution in the United Kingdom or abroad or as part of any other academic award. All views and opinions tendered in this PhD thesis are solely mine and not, in any way, those of the University of Gloucestershire. Signed: Date: 1 December Department of Marketing Research and Consumer Behaviour THESES OF PH.D. DISSERTATION Barbara JENES Theoretical and Practical Issues in Measuring Country Image Dimensions and Measurement Model of Country Image and Country Brand Supervisor: Dr. Judit SIMON professor Barbara J ENES
Marketing Dissertation Topics for 2021
Department of Marketing Research and Consumer Behaviour THESES OF PH.D. DISSERTATION Barbara JENES Theoretical and Practical Issues in Measuring Country Image Dimensions and Measurement Model of Country Image and Country Brand Supervisor: Dr. Judit SIMON professor Barbara J ENES this thesis has not been submitted to any other educational institution in the United Kingdom or abroad or as part of any other academic award. All views and opinions tendered in this PhD thesis are solely mine and not, in any way, those of the University of Gloucestershire. Signed: Date: 1 December 1. Marketing: Selected Doctoral Theses. TITLE: “Consumer Inattention, Uncertainty, and Marketing Strategy” -- Xinyu Cao () COMMITTEE: Juanjuan Zhang (chair), Tony Ke, John Hauser. ABSTRACT: This dissertation investigates the implications of consumer inattention and uncertainty for firms' advertising and pricing decisions. The first chapter is
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Chapter 5 Market Orientation and Performance in the Biotechnology Industry: An Exploratory Empirical Analysis Chapter 6 Market Orientation and Performance: Do the Findings Established in Large Firms Hold in the Small Business Sector? Chapter 7 Marketing in a Liberalised Developing Economy: Emerging Trends and Implications for Strategy · As a marketing student, you will be required to complete a marketing dissertation to complete your degree programme. Your dissertation topic can relate to branding, relationship marketing, online/digital marketing, marketing ethics, and any other field of marketing this thesis has not been submitted to any other educational institution in the United Kingdom or abroad or as part of any other academic award. All views and opinions tendered in this PhD thesis are solely mine and not, in any way, those of the University of Gloucestershire. Signed: Date: 1 December
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