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Literature Review on Customer Satisfaction Dr. Ankur Saxena (Technocrats Institute of Technology - MBA, Bhopal, India) 1. Introduction: Customer satisfaction is an ambiguous, abstract and confusing concept. Customer satisfaction refers to the extent to which customers are happy and delighted with the products and services provided by a business. In · The presented literature review clusters existing publications related to smart services based on topics and lifecycle phases. Both in theory and practice, the lifecycle concept is adopted to describe a product or service from the design to the continual improvement (e.g., Fischbach et al. ; Wiesner et al. ) · Previous research or relevant research is very important in a scientific research or article. Previous research or relevant research serves to strengthen the theory and influence of relationships or influences between variables. Article ini review customer satisfaction determination and complaint level: Product Quality and Service Quality Analysis, A Study of
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· Previous research or relevant research is very important in a scientific research or article. Previous research or relevant research serves to strengthen the theory and influence of relationships or influences between variables. Article ini review customer satisfaction determination and complaint level: Product Quality and Service Quality Analysis, A Study of Customer experience involves factors like customer satisfaction, service quality, relationship management and customer engagement, but according to Thompson et al, they encourage the fact that customer experience is a human behaviour and especially the emotional aspects of customer’s decision making · The presented literature review clusters existing publications related to smart services based on topics and lifecycle phases. Both in theory and practice, the lifecycle concept is adopted to describe a product or service from the design to the continual improvement (e.g., Fischbach et al. ; Wiesner et al. )
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Literature Review on Customer Satisfaction Dr. Ankur Saxena (Technocrats Institute of Technology - MBA, Bhopal, India) 1. Introduction: Customer satisfaction is an ambiguous, abstract and confusing concept. Customer satisfaction refers to the extent to which customers are happy and delighted with the products and services provided by a business. In · The presented literature review clusters existing publications related to smart services based on topics and lifecycle phases. Both in theory and practice, the lifecycle concept is adopted to describe a product or service from the design to the continual improvement (e.g., Fischbach et al. ; Wiesner et al. ) These related literature and studies gave concrete foundation to the research. Related Literature Customer and Service According to Okoli (), customer is anyone who approached the provider to satisfy his/her needs while service is the trade between provider and customer that has the responsibility to create or destroy the organization
These related literature and studies gave concrete foundation to the research. Related Literature Customer and Service According to Okoli (), customer is anyone who approached the provider to satisfy his/her needs while service is the trade between provider and customer that has the responsibility to create or destroy the organization · Atkinson () found out that cleanliness, security, value for money and courtesy of staff determine customer satisfaction. Knutson () revealed that room cleanliness and comfort, convenience of location, prompt service, safety and security, and Customer experience involves factors like customer satisfaction, service quality, relationship management and customer engagement, but according to Thompson et al, they encourage the fact that customer experience is a human behaviour and especially the emotional aspects of customer’s decision making
The following literature reviews attempt to demonstrate and support the hypothesis. In a research article by Rhodri Thomas and Vicky Harris ()‚ titled ‘Teaching quality and staff researches are there connections’ · The presented literature review clusters existing publications related to smart services based on topics and lifecycle phases. Both in theory and practice, the lifecycle concept is adopted to describe a product or service from the design to the continual improvement (e.g., Fischbach et al. ; Wiesner et al. ) These related literature and studies gave concrete foundation to the research. Related Literature Customer and Service According to Okoli (), customer is anyone who approached the provider to satisfy his/her needs while service is the trade between provider and customer that has the responsibility to create or destroy the organization
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